listen, we all cringe at the thought of cold dms, or client outreach. it can feel icky and salesy, and totally misaligned with who you are and what you want to do. but....and i'm sorry to be the bearer of bad news, you can't build a business without a network..and you can't build a network without engaging.
but, i'm here to help you through this, i got you sis.
one of the reasons so many of us struggle with engagement is because of the mindset we go into it with. we cold dm, or engage with our dream clients with the mindset that we are here to sell them something. and when we have the mindset of trying to sell, it can feel sleezy...which makes us hate it and never want to do it again. also, the person interacting with you can tell when you're there to try to get them to buy from ya, which can make the conversation go left real quick.
you need to shift the way you look, think and feel about engagement.
the goal of your engagement strategy should NOT be to SELL SELL SELL. instead, it should be to build and foster connections and to create REAL relationships with your dream clients. every interaction, cold dm, comment on someone's post, should be about building your community.
when you make this small but mighty shift in the way you think about engagement, the icky gross feeling you've been avoiding will go away. because here's the thing...when you are connecting with your dream clients in an authentic way, with the goal of being their resource and building a relationship with them...the sales and conversions will start to happen without those gross feelings we talked about before.
why?
because they trust you, they like you, they want to work with you. not because you pitched them the most amazing course/offer/product. but because you built a relationship with them. you became their go to person for the very thing that you specialize in. so when they're ready to invest in what you have to offer, they are naturally going to come to you...because you're their person in that space.
the really really hard part
now here's the really really hard thing about engagement. it's not an overnight thing. you can't become someone's person by sending one dm or responding to one post. it takes time to foster and nurture those relationships. your roi won't be an immediate one.
you have to be patient. as with all good things, you have to work hard, plant the seeds and be patient as they bloom, while you continue to water and tend to them (whoaa, look at me dropping these plant metaphors🌱🪴!).
this can look like spending weeks, months or years on fostering one relationship until they're ready to work with you. the key is learning to be okay with that, and continually engaging and growing your network. don't wait until you NEED clients or are about to launch something new to start engaging. because, then you'll come across as desperate, and your engagement will feel unauthentic and FLOP.
instead, your engagement strategy should be happening all the time, with you calling in new people into your community while nurturing the networks and connections you've already built.
when you do this, while you patiently wait for some seeds to bloom, you'll already have ones blooming!
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do you currently have an engagement strategy or are you like WTF are you talking about sis? if it's the latter, don't stress, i got you. download my engagement service guide here.
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