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Let’s talk content pillars, sis—aka your secret weapon for a strong content strategy. Whether you’re just starting or looking to revamp your social media game, creating solid content pillars is the key to consistency and focus.
But what are content pillars? They’re the core topics that reflect your brand’s purpose and messaging. Think of them as the foundation of your content strategy—they guide what you talk about and keep your brand voice consistent.
Here’s how to create content pillars for your small biz:
Identify Your Core Topics: Think about what you want to be known for. What are the 3-5 main areas you can consistently create content around? For example, if you’re a fitness coach, your pillars could be “workout tips,” “nutrition advice,” and “client success stories.”
Keep Them Broad Enough: Your pillars should give you room to create a variety of content while staying relevant to your business. They should also resonate with your audience’s interests.
Mix Educational with Personal: Not everything has to be sales or business-focused. Include content that builds connections with your audience—share personal stories, challenges, or behind-the-scenes moments.
Stay Consistent: Once you have your pillars, stick to them! This helps your audience know what to expect from you and builds trust over time.
Content pillars streamline your strategy and give you clarity on what to post. It’s time to build your foundation and create content that feels both authentic and aligned with your brand!
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ps, if you're looking to dive deeper into building your own content marketing plan + strategy, I have a social media survival kit for small business girlie that will help you do the thang. go from feeling overwhelmed, confused af and OVER social media marketing to empowered with streamlined and simplified methods to get the marketing out of the way so you can focus on the things in your biz you actually care about. click here to learn more...
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